Sales & marketing

Marketing executive

Marketing executives promote a company's products, services or brand.

Annual Salary

£23,000 to £50,000

Working hours

37 to 39 a week

You could work: evenings / weekends; occasionally

1.8%
Future employment

There will be 1.8% more Marketing executive jobs in 2029.
In your local area

What's it all about?

Day-to-day tasks

As a marketing executive, you could:

  • research customer and market trends to inform campaigns
  • develop working relationships with clients
  • write and edit content for print and online campaigns
  • understand brand guidelines and check they are followed
  • organise and promote events
  • manage marketing budgets
  • keep up to date with competitor activity
  • analyse data to plan and evaluate marketing campaigns

Working environment

You could work in an office, at a client's business or remotely.

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • working towards this role
  • applying directly
  • specialist courses run by training organisations
University

You could study for a foundation degree, higher national diploma or degree in a subject like:

  • marketing communications
  • digital marketing
  • advertising
  • business and management

Marketing companies will also take on graduates in other subjects.

Some degree courses are accredited by the The Chartered Institute of Marketing (CIM).

With a degree you could apply to join a company's graduate marketing training scheme.

Entry requirements

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree
For more information
  • equivalent entry requirements|https://www.gov.uk/what-different-qualification-levels-mean/list-of-qualification-levels
  • student finance for fees and living costs|https://www.gov.uk/student-finance
  • university courses and entry requirements|https://www.ucas.com/
College

You could take a college course to help you get a job as a trainee marketing executive.

Courses include:

  • principles of marketing
  • applied marketing
  • digital marketing and analytics
  • T Level in Digital Production, Design and Development

Entry requirements

Entry requirements for these courses vary.

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths for a T Level
For more information
  • equivalent entry requirements|https://www.gov.uk/what-different-qualification-levels-mean/list-of-qualification-levels
  • funding advice|https://www.gov.uk/further-education-courses/financial-help
  • guide to T Levels|https://www.tlevels.gov.uk/
  • search for courses|/find-a-course
Apprenticeship

You may be able to get into this role by applying for an apprenticeship.

Apprenticeships include:

  • Multi-channel Marketer Level 3 Advanced Apprenticeship
  • Marketing Executive Level 4 Higher Apprenticeship
  • Digital Marketer Level 6 Degree Apprenticeship

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
For more information
  • equivalent entry requirements|https://www.gov.uk/what-different-qualification-levels-mean/list-of-qualification-levels
  • guide to apprenticeships|https://www.gov.uk/apprenticeships-guide
Work

You could join a company's marketing department as an administrator or assistant. You could then work your way up to become a marketing executive or digital marketer through training and promotion.

Volunteering and work experience

You could get work experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

Look for opportunities on sites like:

Direct application

You can apply directly to employers if you've got business and marketing skills. You may get these from working in jobs like sales, customer service or public relations. Some employers may ask for a degree qualification though it's not always essential.

Other routes

You can do professional marketing, digital marketing and communications qualifications, that may help boost your job prospects, through:

More information

Career tips

Developing your own online presence or 'brand' can be useful to raise your profile with potential employers. You could:create a blog or podcast; set up your own website; network with marketing influencers or high profile companies through social media channels

Further information

You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.

You could specialise in digital marketing.

With experience, you could become a marketing manager, online marketing manager or director of marketing.

You could also work as a freelance marketing consultant in advertising, sales, public relations and communications.

You can find out more about becoming a marketing executive from The Chartered Institute of Marketing.

Skills required and how your skills match up

What skills are required?

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • to be thorough and pay attention to detail
  • knowledge of media production and communication
  • business management skills
  • persuading skills
  • customer service skills
  • to be able to use a computer and the main software packages confidently
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