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Social media managers communicate with organisations’ customers and clients through social media channels.
You could work: evenings / weekends; attending events or appointments
There will be
2.4% more Social media manager jobs in 2027.
In your local area
In your day-to-day duties you could:
You could work in an office.
You can get into this job through:
Some employers may expect you to have a degree in a relevant subject, like:
A degree with a work placement will help you gain valuable experience and may be an advantage when you look for work.
You'll usually need:
You could do a digital marketer advanced or degree apprenticeship, or a digital community manager higher apprenticeship.
You'll usually need:
You could start work with a social media or marketing company as an assistant or digital content writer. As you get more experience, you could work your way up into a management position.
You could also do qualifications through professional bodies like the Institute of Data and Marketing and The Chartered Institute of Marketing to help improve your prospects.
You could get experience by volunteering to manage a charity's social media channels.
You could also show that you understand and know how to use social media by:
You could also keep up to date by joining webinars about social media trends.
You may find relevant volunteering opportunities at Do It or NCVO.
You can find out more about social media marketing careers through The Chartered Institute of Marketing.
With experience, you could move into managing social media for larger companies or progress to a senior or head social media manager job.
You could also become an online digital community manager, acting as a link between consumers and businesses supplying online products. For example, working with gamers and games developers in the online gaming community.
You could also do qualifications through professional bodies like The Institute of Direct and Digital Marketing and The Chartered Institute of Marketing to help improve your prospects.
You can find out more about social media careers through The Chartered Institute of Marketing.